I’ve been very busy finalizing my slide deck for my upcoming web analytics & search engine optimization seminar in Modesto, Ca. I received word today that there are over thirty registrants! Even cooler is that I have already confirmed a post-seminar meeting with a high-profile client. I’m excited about the power-packed slides that I’ve put together. Putting my thoughts on slides and then sitting through the excruciating process of making them presentable was not enough. So I sat down even longer to make them slick. Here’s a little taste of my talking points for Wednesday morning and a couple sample slides. To find out more details and how to register, visit my seminar invitation post.
Web Analytics
- Establishing the need for Web Analytics
- Establishing the need for a Web Analytics process
- Thrivalytics four-step Web Analytics process
- Practical Insights
- Internal Search
- Visitor Surveys
- Content Distribution
- Cultivating a data-driven culture (or getting buy-in)
- The truth about online data
SEO
- What search terms to target
- On-page optimization techniques
- Off-page optimization techniques
- Discovering valuable search terms
