History

While completing his B.S. in Applied & Computational Mathematics, Dustin Wallace started an internship at Sun Microsystems, Inc. to help determine the viability of web analytics for the Sun Developer Network.  Following graduation in 2005, he succeeded in turning it into a full-time job.  In 2009, Dustin parted ways with Sun Microsystems, Inc.  Shortly thereafter, he passed his Omniture Implementation Certification and became a web analytics implementation specialist for Digitaria Interactive, Inc. (recently acquired by JWT).  After his time at Digitaria, Dustin founded Thrivalytics to provide web analytics and search engine optimization to the California Central Valley and beyond.  Early in 2010, he began a full-time consulting role at StrataScale, a division of RagingWire, a startup in the managed hosting industry, to provide marketing analysis for the VP of Marketing.  In the Summer of 2010, Dustin became a technical account manager for Unica, a leading web analytics vendor.  He supports the NetInsight product.  As of January 1st, 2011, Dustin is continuing this role as an IBMer as part of IBM’s acquisition of Unica.  He is responsible for ongoing support of NetInsight and migration to the IBM Coremetrics Web Analytics platform.

As Thrivalytics, Dustin has worked with clients large and small, local and international, from local photographers to regional small business development centers to nationwide interactive agencies to international advertising agencies.  Dustin has experience working with enterprise, agency, small business and startups.


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