Thrivalytics was started by Dustin Wallace in 2009 following four years at Sun Microsystems, Inc.  Completing a Bachelor of Science in Applied & Computational Mathematics provided him a solid foundation for entering the field of Web Analytics and Search Engine Optimization.

While at Sun Microsystems, Inc., Dustin provided web analytics and search engine optimization for the managing editors of the Sun Developer Network (http://java.sun.com).  He supported various hubs providing content to developers about Sun’s technologies and tools.  During this time, he became proficient with Omniture and Google Analytics.  Dustin is an Omniture Implementation Certified Professional.